For any further support email daniel.condliffe@paranimo.co.uk
Use your own systems or talk us to and we'll help you get up and running
We'll continue to update all these marketing content pages
Reach out if there is something else you'd like included in the content library or made for you.
Here's the language we use in our own messaging
The vast majority of alternatives provide no choice. Users are assigned a counsellor and have telephone sessions. Your platform provides personalised support by letting clients choose who they'd like to speak to.
Use the phrase “Personalised mental health therapy”to demonstrate the therapeutic support beingdelivered by counsellors is tailored, or “personal” toeach individual.
When talking about the platform, a good phrase is: “Our platform matches people tothe right counsellor so they can feel better faster”. The wording “matching” and “feel better faster” is frequently used in copywriting.
A lot of people are suffering with mental health issues at any one time but they aren’t waiting for a counselling service to appear. We recommend touching base with people with useful mental health content every month.
Language to use in messaging to business customers
We found that the financial argument is the one that works with most people. Providing support is more like insurance against the expensive effect or low productivity and recruitment.
There is some cross over between language for users and businesses. Other systems just assign people counsellors which rarely works but they still need to paid. It’s a false economy to pay less for something that doesn’t work.
For most organisations pay as you go is cheaper than the typical EAP solution. The key thing to ask them if they are making a choice between the two is what the EAP usage rate is. It’s usually 1% or 2%of staff each month and yet they are charged as if 5-8% are using.
We created this online calculator that shows the cost of mental health issues, highlighting the cumulative cost.
Access to 500+ accredited counsellors provided The National Counselling and Psychotherapy Society
Unrivalled choice
Easy to use counsellor matching process for personalised mental health therapy
Personalised Matching
Pay as you go therapy sessions. You set the price
Fairer pricing model
Booking and scheduling system with your own branded emails and platform
End to end white labelled experience
Secure virtual therapy room in your branding
Secure video calls
A partner portal to manage customer usage
Complete admin control
Our matching algorithm matches people seeking therapy with a qualified counsellor, based on relevance (life/health/work),personality fit (through video profiles) and availability.
During COVID we conducted a pilot study working vulnerable people, funded by Innovate UK, to determine the success of our matching to counsellors on the platform.
93.3% of users found the right therapist
Average reduction of:
58% anxiety
51% irritability
40% depression
30% reduction in sleep disturbance
Just generic support delivered through a phone call. With mental health so personal, the support should be too.
This is usually delivered in 30 minutes session over the telephone
Before someone gets support, they have to go through a triage process to “justify” they need help. Often by a non mental health trained staff member, only to be told when to have counselling and with who.
EAP’s price based on a assumed usage - estimating 30% of staff will use 6 counselling sessions. In reality, only ~5% of employees typically interact with an EAP at all. Most dont even use counselling.
