Marketing Email Example

Target Audience:

Franchisor

  • New Message
  • To: recipient
  • cc:

Our emails 1: Meet the mental health needs of your customers

Hi xxx

Great to meet you - I just left you a voicemail to say hi. I'm Matt, CEO of Paranimo. We’re trying to give the power to provide mental health support into the hands of every company and empower everyone to care for anyone. To do this, we invented an entirely new approach.

We know mental health is a big topic in the SME space, and I believe HR consultants have a role to play in supporting them. Yet we see HR consultants failing to meet this need themselves, instead referring customers away. This only highlights a capability gap and loses both a commercial and customer retention opportunity.

That's why we created what we call “branded counselling networks”. We enable you to support mental health needs yourself, with a complete end to end online counselling matching solution with access to thousands of counsellors in our network; all in your branding with a revenue share. Our network includes a partnership with National Counselling and Psychotherapy Society, one of the major accreditation bodies for counselling in the UK.

You can provide a new capability for customers, increase your revenue, and increase customer satisfaction and retention.

A great way to launch your platform is as part of an existing or new retention package, and by doing so, you're telling your customers you value their mental health.

I've attached a short pack with some info and case studies of how other HR consultancies are using theirs.

I was hoping you'd be open to meet for a demo sometime.

Take care,

Matt

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