Why Benefiz Employee Benefits chose to provide their own counselling service, instead of referring to EAP's

Benefiz, an employee benefits company, previously included Employee Assistance Programs (EAPs) in their benefits packages as a mental health option. However, they recognised significant shortcomings in traditional EAP services, leading them to launch their own counselling service instead!

Limitations of EAPs

Benefiz identified several key issues with EAPs:

  • Lack of therapeutic match – EAPs often provide faceless phone counselling with random therapists, reducing the effectiveness of support.
  • Misaligned incentives – EAPs use an assumed usage model, meaning they profit more when employees don’t use the service, creating a disincentive to encourage access.
  • Limited sessions – Many EAPs cap sessions (e.g., six), cutting off users from their therapist before meaningful progress can be made.
  • Impersonal experience – The generic nature of EAP counselling often leaves employees feeling disconnected and unsupported.

A Better Alternative with Paranimo

To address these issues, Benefiz implemented their own white-labeled counselling engine, offering a more effective and fair mental health solution. The key benefits include:

  • Personalised therapist matching – Using Paranimo's tried and testing unique matching process, ensuring employees are connected with the right therapist for their specific needs.
  • Fair pricing model – Benefiz implementated a pay-as-you-use approach eliminates hidden costs and ensures businesses only pay for the support that’s truly needed.
  • Improved mental health outcomes – By fostering stronger therapist-client relationships, Benefiz helped to improve workplace mental health support, given the better the therapeutic relationship, the better the mental health outcome.

By moving away from EAPs, Benefiz provides a more personalized, accessible, and impactful mental health solution, ensuring employees receive the right support when they need it most.