Mental health is set to be a major challenge for 85% of SMEs and most organisations fail to meet this need in their customers, preferring to refer them away to other providers like EAP’s.
We’re trying to give the power to provide mental health support into the hands of every company and empower everyone to care for anyone. To do this, we invented an entirely new approach.
Paranimo enables organisations (or insert HR consulting companies for example) to meet the unmet mental health needs of their customers, by providing access to thousands of counsellors across the UK via their own revenue generating online counselling matching platform - in their own branding.
We call this approach harnessing branded counselling networks.
Our model ist designed to decentralise mental health support and put access and capabilities in the hands of everyone and that means people within different roles all understanding the premise.
Depending on how you are using Paranimo, you'll have different target audiences but this guide will explain how everything fits together and what is required to explain the value to each group.
Paranimo provides our technology to partners who can then provide the technology to different types of businesses and the end users that need support.
This refers to businesses are responsible for maintaining, and distributing the technology to other businesses (Service Integrators) who wish to offer branded counselling service.
This term can refer to businesses that integrate Paranimo's technology into their service offerings. They act as intermediaries, adapting and offering Paranimo's solutions to suit the needs of their business clients.
These are the businesses that directly engage with the Service Integrators to implement Paranimo's mental health support solutions for their own benefit, ultimately offering these services to their employees or members, the end users.
These are the individuals who ultimately receive and utilize the counselling services. In the context of Paranimo's model, end users are typically employees of the Client Businesses who access the mental health support provided through the platform.
Add the platform access within subscriptions going forward and upgrade on renewals.
Charging customers an access fee such as as subscription, for example,.as part of a mental health first aider conversation or to address staff absence.
Given to all customers new and existing for “free” and just pay as you go for therapy
The we consider the pain points of all customers is as some combination of three fundamental issues.
Missed Service opportunity: Fail to service customer mental health needs.
Missed Commercial opportunity: missing out on a commercial opportunity by referring revenue away.
Missed Relationship opportunity: show your value and retain more customers
It's often said that when you are bringing a new solution to the market, people need to be taught why there was a problem with the way things were before. We find that focusing on these areas makes it easy to demonstrate to prospective customers where the current system is failing and where our solution can help.
How do the capabilities of the platform help with each pain point?
We can provide the technology and contacts to provide the only brandable digital mental health platform and use our relationships to source thousands of accredited counsellors .
We allow all customers to generate new revenue through the platform. The only way to change the way mental health support is delivered is to ensure everyone wins.
Providing support when people need it the most will make people appreciate you and your services more and increase the chances of retaining their business.
What sort of people are benefiting from the service?
If you'd like to read more about the sort of language we use, the button below will take you to a page describe what language we use to sell.
